SIPA 2019 - Make More Money
Official Webcast June 3-5, 2019
Capital Hilton - Washington, DC
CLICK HERE TO VIEW THE PROGRAM SCHEDULE

Content is a Fixed Cost: How One Publisher Saved $65k and Made their Staff Happier

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6/5/2019
With the pressure on publishers to turn out ever more unique content, how do you go about getting it--and then making it profitable? The editors at Business Management Daily will explain how they dramatically cut editorial costs while finding new ways to create, repurpose, and package their newsletter and webinar content. Topics include:
How to rework evergreen material into a number of new products for both print and the web
Using unusual sources like social media posts, reader polls, and even industry conference materials to build your content library
Techniques for adding outside contributors while not adding costs
How to increase circulation numbers and boost renewal rates by building membership websites, portal pages, and specialty e-zines

Panelists:
Cal Butera, Editor, Blogger, Cartoonist, Business Management Daily
Pat DiDomenico, Editorial Director, Business Management Daily
Robert Len
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SIPA 2019 - Make More Money

Official Webcast June 3-5, 2019
Capital Hilton - Washington, DC

CLICK HERE TO VIEW THE PROGRAM SCHEDULE

SIPA's Annual Conference is produced by the Specialized Information Publishers Association (SIPA), which helps members increase profitability through a culture of learning and information exchange among peers.

Our conference brings together the largest gathering of specialized information providers, publishers, and industry experts for 25 hours of unparalleled networking, knowledge sharing and advice swapping. This year’s agenda features two keynote presentations, 30 breakout sessions, multiple workshops, birds-of-a-feather roundtables, group dinners, networking receptions and ample opportunities to connect with publishers, content providers, industry experts, thought leaders and service providers.

SIPA Annual gives you the opportunity to immerse yourself and your teams in a uniquely educational and inspirational environment complete with strategic panel discussions as well as practical, how-to operational sessions.

Who Should Attend?
Business, consumer, small, medium and large information businesses are encouraged to send representation and learn from the best in the industry. Whether you are an owner, CEO, COO, CMO, VP, entrepreneur, director, manager, specialist, coordinator, editor or researcher, this conference has wide-range appeal for all levels of responsibility in critical areas that impact your bottom line, including:

  • Owner/Operator
  • Operations
  • Conferences and Webinars
  • Training Programs
  • Marketing
  • Sales
  • Content/Editorial
  • Customer Service/Experience
  • Technologies

Since this conference is programmed by a planning committee of your industry peers, the agenda reflects the current and trending topics on everyone’s minds, agendas and to-conquer lists.

Useful Links to Help Justify Your Trip:

  • Justify Your Trip Letter - Customizable for your specific interests.
  • Discounted Hotel Rate - Enjoy staying at the Capital Hilton at a specially discounted rate just for attendees. Only a few blocks away from the National Mall, Smithsonian Institute, the White House and many more must-visit places. The room block closes May 2, 2019.
  • Recent Attendees - Take advantage of the opportunity to network with and learn from industry peers, known experts and successful pioneers.