Politico Pro: Lessons Learned From the Ups and Downs of Becoming a Subscription-Driven
It’s easy to tout success. Hiring the right talent, making smart investments, understanding the needs of customers. What isn’t as easy – confronting mistakes. During this presentation, POLITICO Pro’s Danica Stanciu will share how POLITICO has transformed itself into a business to which more than half its revenues comes from subscriptions. Danica will dive into some of the biggest mistakes POLITICO Pro has made across the past years, and lessons learned while building a successful subscription business.
As part of this continued evolution, POLITICO Pro is distinguishing itself from the competition with a differentiated experience. Pro’s vision is to deliver not only superior news, but also the ability to dig deeper, with prior news and analysis, source materials, infographics and legislative information, and more.
Danica Stanciu, Vice President, POLITICO