Deploying Webinar Attendee Analytics to Drive Marketing and Strategic Decision Making
MCOL, a 24 year old healthcare business information publishing company, has conducted webinars throughout each year since 2002, both on a paid registration and sponsored complimentary registration basis. An attendee database of webinars attended has provided the vehicle for ongoing analytics to drive marketing and strategic decision making, not only with regard to webinar offerings, but as well with sponsor lead generation campaigns, sponsor development, new product development and cross-product and service marketing.
Analytics findings, along with insights on how they drove MCOL decision making, will be shared that offer these takeaways for attendees:
Clive Riddle, President and CEO, MCOL