Data-Driven Selling: How Hart Energy Maps the Customer Journey (and Upsells Customers While Reducing Churn)
Understanding the customer journey is the grail for many publishers—for Hart Energy, it’s now a reality. Hear how Hart was able to revamp its portfolio to lead to better customer insights, including consolidating its websites to create a more scalable solution and applying data integration and predictive analytics to generate a clear picture of customer priorities—and revenue opportunities for Hart across advertising, paid content and events.
Presenter:
Mark Chiles, Chief Digital Officer and Senior Vice President of Digital, Hart Energy