How User Experience Informs Revenue Opportunities: Lessons From a Paid Content Launch
Our products today are in constant evolution. The ability to do built-in testing and analytics-driven analysis of every step of the user journey can determine long-term success. Hear how Farm Journal’s Pro Farmer is developing a new paid content service by drawing lessons from customer behavior and deep data to pilot its way forward.
Interviewee:
Grey Montgomery, President and CEO, Farm Journal's Pro Farmer
Interviewer:
Trevor Kaufman, CEO, Piano