Case Study: What American Chemical Society Learned About Launching a Content Lab
As publishers build out their marketing services business, many are naming their competencies with “cool” agency-like names, such as Lab, Workshop, Studio, etc. This session goes beyond the window dressing to offer an insider look at what’s really required to create a cutting-edge marketing services business, including the required resources, infrastructure and investment, as well as the reality of customer expectations.
Presenter:
Jim Elliott, President, James G. Elliott Co., Inc.
Stephanie Holland, Director, Global Advertising Sales & C&EN Marketing, American Chemical Society