Making The Pivot: How Ziff Davis Built a New Business Out of Its Old Model
Ziff Davis was one of the great tech publishing pioneers but the shift to digital almost ruined the company. Today, Ziff Davis is betting on being an ad technology company that’s also a media company, building revenue and restoring profits in a digital advertising market that for most players is marked by declining prices and razor thin margins. Here, Ziff Davis CEO Vivek Shah shares how a publishing giant regained its fortune.
Ricardo Bilton, Publishing Editor, Digiday
Vivek Shah, CEO, Ziff Davis