How Automation and Algorithms Can Make or Break Content and Advertising-Driven Businesses
Striking the balance between being a "content company" and a "technology company" is essential to our success. Our workflows, our culture and our revenue are being dictated more and more by the technology in our marketplace. In this session, industry experts show how data-driven publishing, advanced analytics and algorithmic advertising are going to change the fundamentals of how we operate as information and media companies.
Co-Presenter:
John Felahi, Chief Strategy Officer, Content Analyst
Tony Uphoff, CEO, Business.com