Demystifying Big Data: Monetize Content Through Cognitive Computing and Insights as a Service
As media and information providers, we have a treasure trove of market and customer data at our disposal that we can use to sell our products more efficiently and effectively than ever before. That’s the theory, anyway. The reality is that media and information providers of all sizes need to take more control of customer data by putting it in an accessible and actionable format, and executing with results. Hear how the New England Journal of Medicine and IBM Watson are teaming up to create a whole new way to serve the healthcare professionals and generate revenue while also staying true to their mission and objectives of the publisher.
Kaveh Massoudian, Strategic Alliances Director, IBM Watson
Robert McKinney, Jr., Director of Commercial Licensing & Global Business Development, The New England
Journal of Medicine