Exclusive Look: What Actually Drives Results from B2B Marketing Campaigns
The Spiegel Research Center at Medill Northwestern researches the financial impact of customer and client engagement behaviors that influence financial results. In 2016, they focused their efforts on the B2B space. Thanks to their sponsor, Deloitte, there's now evidence of this impact.
Data mining and analysis was completed to prove the relationship between marketing investments, content and event strategies, client engagement and response behaviors and Deloitte's business results.
In this session, Spiegel Research Center Executive Director Tom Collinger, and former Deloitte Consulting CMO, principal and Global Insights Leader Jonathan Copulsky, will provide insight into what they've proven works for Deloitte, and implications for what may enable a change in how B2B companies invest their resources and engage with their client base.
Tom Collinger, Executive Director, Spiegel Research Center, Medill Northwestern
Jonathan Copulsky, former C
Exclusive Look: What Actually Drives Results from B2B Marketing Campaigns
The Spiegel Research Center at Medill Northwestern researches the financial impact of customer and client engagement behaviors that influence financia...
3,617 views | 6 years ago
Industry Insight: Increase Advertising Revenue and Personalize Experiences with Customer Data
The opportunities for content personalization for subscribers and targeted advertising programs are endless, yet the majority of media and publishing ...
4,037 views | 6 years ago
Problem Solvers: Preventing Digital Advertising Fraud
Digital advertising fraud gets a lot of play in consumer media but it's increasingly becoming an issue in B2B--chances are good some of your propertie...
3,441 views | 6 years ago
Next Gen Pioneer: The Art and Science of Mashable's Data-Driven Digital Strategy
Differentiation is tough in the digital media space. For Mashable, differentiation comes from a process that leverages content creativity driven by da...
3,529 views | 6 years ago
Turning Points - How Two Independent Information Companies Repositioned for Growth
“Change” has been the constant for the media and information industry for nearly 10 years. Two industry leaders share how they were able to plot a new...
3,698 views | 6 years ago
The Marine Corps Way to Win on Wall Street: 11 Key Principles from Battlefield to Boardroom
Many Americans view Wall Street as a bastion of greed and corruption; a place that attracts people who don't deserve the money they make but are willi...
3,091 views | 6 years ago
Industry Insight: Programmatic Media Buying: Myths and Realities
Programmatic has become the dominant method for digital display advertising transactions and these shifts in digital budgets are increasing. However, ...
3,650 views | 6 years ago
Creating the 360-Degree Customer Experience - and How It Pays Off
The media and information industry is undergoing massive change in the way that customers seek, access and digest information and creating unique cust...
3,809 views | 6 years ago
Case Study: Selling an Information Company in the Data Age
In 2010, Jim Fowler sold his startup Jigsaw, to Salesforce for $175 million—at the time, one of the biggest deals in the space. Today, he leads Owler,...
3,445 views | 6 years ago
Snapshot: B2B Operating Cost Report 2017
Connectiv's 2017 Cost Report reveals key metrics and expenditures for operating an integrated media and information company today. Join us to see how ...
3,672 views | 6 years ago
Going Global: Breaking Into New Markets with Content
The demand for business content in global markets is a huge opportunity. So are the challenges of breaking into those markets. Alice Ting, VP of brand...
3,522 views | 6 years ago
Welcome and Connectiv Update
3,916 views | 6 years ago
Industry Insight: Native Advertising - The Golden Ticket
This presentation will illuminate how native advertising can maximize ad sales for your business. Build native ad revenue by ide...
3,774 views | 6 years ago
Keynote: Economic Forecast - Understanding the Business Landscape in 2017 and Beyond
In 2016, global business held its collective breath, awaiting fallout from both Brexit and the U.S. presidential election. In 20...
3,415 views | 6 years ago
Introduction to Connectiv University
Steve Bookbinder, CEO and sales subject matter expert from DMT Training, will provide a brief introduction to the upcoming Connectiv University, which...
3,594 views | 6 years ago
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CONNECTIV EXECUTIVE SUMMIT 2017
May 3-4, 2017
Are you leading change? Put another way, are you a change agent or are you just trying to keep up? Change is increasingly imposed on businesses externally, and the speed of iterative technological change is leaving many CEOs in the dust. Whether you like it or not, only change endures, and as an industry we are often looking at the future in the rear view mirror when it’s too late to change.
Bad news? We see it as a world of opportunity!
Come to the 2017 Connectiv Executive Summit for an immersion in the macro trends that are defining the B2B information industry; the solutions that peers are innovating to keep their businesses relevant and sustainable; and meaningful connections that propel collaborations and partnerships.
We will introduce a new, more interactive approach this year with keynotes, case studies and group discussions peppered with quick-take presentations on innovative solutions to universal business problems and industry insights presented by sponsor experts. Sessions will be designed in 20-minute segments to keep the meeting fast-paced and interesting.
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| ||Keynote Speakers |
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Chief Economist, Global Director of Economic Research, Bloomberg LP
Michael McDonough is the Global Director of Economic Research and Chief Economist at Bloomberg LP. Based in New York. Mr. McDonough built and manages a team of economists across the Americas, Europe and Asia that provides in‐depth analysis of macroeconomic data, policy and trends, and participates in key financial conferences and high‐level client meetings. Previously, Mr. McDonough spent more than three years in Hong Kong focusing on Asian markets, particularly in China, while overseeing Bloomberg's newsletter operations in Asia. Following this role, Mr. McDonough returned to New York to oversee Bloomberg’s global economic business. This included product development and economic data and functionality on the Bloomberg Professional service. He is widely quoted globally as an economist and media spokesman. Prior to joining Bloomberg in 2010, he served as an independent consultant throughout the Asia region, advising hedge funds, central banks and government organizations about macro‐trading strategies. Mr. McDonough began his career working as an economist and global‐macro strategist covering Latin America at Deutsche Bank before joining its U.S. economics team. Mr. McDonough is a member of the National Association for Business Economics (NABE) and Chair of the NABE International Roundtable. He can be followed on Twitter at @M_McDonough.
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VP, Licensing & Syndication, The New York Times
Alice Ting, vice president, licensing and syndication, for The New York Times, is responsible for the global financial performance of the licensing and syndication businesses. Ms. Ting oversees a portfolio of products and services ranging from local licenses of T: The New York Times Style Magazine to book development to digital archive distribution deals. She leads an international team of sales, business development, marketing and operations professionals who are focused on licensing and distributing content from both The New York Times and from select editorial brands to media companies, businesses, websites and other digital platforms. Ms. Ting has held several positions at The Times. Previously, she was responsible for various commerce and brand extension businesses, including the School of the New York Times. Ms. Ting served as executive director, brand development, for The Times, where she identified, executed and oversaw businesses such as the online store, branded merchandise, the wine club, and Times Journeys. She was also responsible for content-related business development such as rights and permission, content licensing and sales for the North American market. Ms. Ting joined The Times in 2000 as a director of strategy for NYTd, which was the digital arm of the company. She also served as director, strategic planning, for Times Media Group, where she identified ancillary revenue streams. She then became director, strategic initiatives and publications, for the News Services Division, where she managed some of its niche publications and rights & permissions partners. Before joining The Times, Ms. Ting was a management consultant for PricewaterhouseCoopers, advising media and publishing companies on revenue growth strategies and new product development. Ms. Ting earned a bachelor’s degree from Cornell University and an M.B.A. from the Columbia Business School at Columbia University.
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Steve Bookbinder has delivered more than 5,000 workshops and speeches to clients all over the world. He has trained, coached, and managed more than 50,000 salespeople and managers, and adds to those numbers every week. Steve continuously refreshes his training content to reflect the latest first-hand observations. Through Steve, participants learn the best practices of today’s most successful sellers and managers across industries. Steve is an entrepreneur and an active salesperson. His clients appreciate his real-world understanding of the sales challenges they face. His background in advertising and consulting give him a broad understanding of business across many industries. And, his stories about starting a successful business in the middle of a recession by using the processes he teaches inspires experienced pros and new-hires alike.
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Executive Director, Spiegel Research Center, Medill Northwestern
Tom Collinger is the executive director of the Medill IMC Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative and an associate professor. He is the former associate dean and chairman of the Integrated Marketing Communications program. Collinger is a widely recognized expert and speaker in the areas of integrated marketing communications, direct, database and e-commerce marketing management, customer loyalty, customer relationship management and channel integration. Collinger is the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. He is an advisor to 4C Insights and a member of the board of directors of SkyZone. He has been on the editorial advisory board for the Journal of Consumer Marketing, a former senior vice president of Leo Burnett Company and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Illinois.
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former CMO and Global Insights Leader, Deloitte Consulting
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Dr. Augustine Fou
Cybersecurity and Ad Fraud Researcher , Marketing Science Consulting Group
Dr. Augustine Fou is an independent cyber security and ad fraud researcher, helping clients measure and reduce fraud to improve business outcomes from marketing. He has over 22 years of digital marketing experience, starting at McKinsey & Company, and was most recently the chief digital officer at Omnicom's Healthcare Consultancy Group. He has a PhD in materials science from the Massachusetts Institute of Technology.
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Founder & CEO, Owler
Jim Fowler is Founder and CEO of Owler. Prior to Owler Jim founded Jigsaw in 2004 and was CEO until it was acquired by Salesforce in May, 2010. Jigsaw is best known for pioneering Crowdsourcing in the BtoB information industry and for creating the business category of Data-as-a-Service (DaaS). Before his career in technology Jim was owner and operator of Lookout Pass, a ski resort in Idaho, and served in the US Navy as a Diving and Salvage Officer. Jim is a graduate of the University of Colorado. - See more at: http://jimfowler.com/website/#sthash.q10MS42V.dpuf
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VP of Marketing, Lytics
Jeff Hardison is VP of marketing at Lytics, a customer data platform for media companies. Before Lytics, Jeff was director of marketing at Hewlett Packard Enterprise's marketing-technology division and VP of marketing at Meridian, a mobile-app platform. Prior to his marketing career, Hardison worked in publishing.
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Chief Operating Officer & Senior Vice President, CQ Roll Call
As COO & SVP at Washington’s most respected non-partisan media company covering Capitol Hill, Meg oversees a wide range of business operations in support of the company’s legislative tracking, news, analysis and advocacy software products. Meg also serves on The Economist Group’s Charitable Trust and 401(k) Committees, is a member of the SIIA Board of Directors and is a past President of SIPA, now a division of SIIA. Prior to joining CQ Roll Call, Meg served simultaneously as President & Publisher of Pike & Fischer and Vice President & Publisher of BNA Subsidiaries, LLC, both now part of Bloomberg BNA. Prior to her tenure at BNA, Meg was Vice President of Publishing and Content Development for global competitive intelligence aggregator MarketResearch.com, where she led editorial, product development, marketing and sales activity. Prior to MarketResearch.com, Meg developed political, legislative and regulatory information products and services for LexisNexis, a member of the Reed-Elsevier global publishing family. She started her career as a Research Assistant in the Washington Affairs department of McGraw-Hill. Meg has BAs in communications and history from the University of Scranton and lives in Washington, DC with her partner Michael and their dog Boo.
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As President of the fastest-growing division of Freeman, Dan is creating a bold, fresh culture at FreemanXP – one that leverages technology, expertise, access, and business acumen to uncover unique insights into the audiences, industries and marketplaces of our clients. By connecting these perspectives into a cohesive strategy, FreemanXP is driving superior face-to-face marketing experiences that grow our clients’ brands and businesses like never before. Event marketing is in Dan’s blood. He started his career in the family business, Hoffend Xposition, where he rose through the ranks to become President of the business, leading the company’s strategic expansion into Chicago and Las Vegas and ultimately producing the largest trade show in the U.S. After selling the company to Freeman and joining our management team in 2001, Dan has helped some of the world’s most recognized brands drive results through effective programs, including 3M, Anheuser-Busch, Disney, LG, Microsoft, Qualcomm, Sanofi, and McDonald’s.
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President and CEO, EnsembleIQ
Peter Hoyt leads a company of almost 200 employees that produces more than 20 B-to-B publications and websites, and more than 50 events. Mr. Hoyt laid the foundation for the Path To Purchase Institute in 1988 with the launch of Shopper Marketing magazine (formerly P-O-P Times). Over the next 28 years, the Institute expanded by launching member-based online communities, the Path to Purchase Expo, the Shopper Marketing Summit, the StratConn meeting series, specialized councils and professional development initiatives, and many other events, publications, research and industry white papers.
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MediaRadar’s co-founder and CEO is Todd Krizelman. Mr. Krizelman is an expert in Internet and magazine publishing. From 1994 to 2001, he was CEO of theglobe.com, leading the company from inception and taking it public on NASDAQ. The company hosted an Internet community 20 million monthly users and published a collection of video game magazine and websites. From 2003 through 2006, he worked for Bertelsmann in publishing, working in Barcelona and New York City. Mr. Krizelman, a graduate of Cornell University and Harvard Business School, co-founded MediaRadar in 2006 to address the need for deep competitive intelligence to drive a more effective ad sales process for publishers.
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EVP & Chief Content Officer, SourceMedia
David Longobardi is EVP and Chief Content Officer of SourceMedia, a diversified business-to-business digital media company serving senior professionals in the financial, technology, and healthcare sectors. Brands include American Banker, The Bond Buyer, Mergers & Acquisitions, Financial Planning, On Wall Street, Accounting Today, Health Data Management, and Employee Benefit News. As CCO, David contributes to SourceMedia’s strategic direction and oversees the company's editorial activities for all brands, assuring quality and alignment with the company’s overall mission. He led the consolidation of SourceMedia's editorial operations and accelerated the content organization’s shift to a digital-first publishing model. David also launched and now oversees the company's research capability, now an established line of business operating across all markets. David was previously Editor in Chief of American Banker, the flagship of SourceMedia. In that position, he oversaw an expansion of American Banker’s online presence and introduced numerous brand extensions and events. Prior to joining American Banker, David was publisher and editorial director of the financial technology media group at Securities Data Publishing. Before that, he was editorial director, North America, at Waters Information Services (now a unit of Incisive Media). During David’s tenure, SourceMedia content teams have won numerous honors, including American Business Media Neal Awards and awards from the Society of American Business Editors & Writers and the American Society of Business Press Editors. In 2013, the American Banker website won the Neal Award for Best Website and was named a BtoB Magazine Top 10 Website of the Year. David is a member of ABM/SIIA's editorial and content council and has been a speaker and writer on media and financial issues and trends. He holds a bachelor’s degree from Harvard College and a master’s in journalism and mass communications from New York University.
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Managing Director, alliantgroup
Tracy Lustyan is the Managing Director for the Great Lakes Region and is based in alliantgroup’s Chicago office. Her focus is on clients in the Midwest, primarily in Illinois, Missouri, Minnesota and Iowa. Tracy has a vast knowledge of government-sponsored incentive programs that are designed for the benefit of U.S. businesses, including her work with the R&D Tax Credit, IC-DISC, DPD and hiring incentives. Prior to joining alliantgroup, Tracy spent over 20 years in the employment field, where she became passionate about the importance of spreading the word on government-sponsored tax incentives and their role in keeping jobs in the U.S. Tracy has worked with over 190 CPA firms, acquiring over $200 million in tax credits and incentives for over 500 businesses
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Founder and Managing Partner, Marlin & Associates
KEN MARLIN is a Marine-turned-corporate executive. Between 1970 and 1981, he rose from the enlisted ranks to become a Marine captain and infantry commander. He's spent his thirty-plus years on Wall Street applying Marine Corps principles to business. The founder and managing partner of the award-winning investment bank Marlin & Associates, he is a member of the Market Data Hall of Fame, twice named one of Institutional Investor's "Tech 50." He lives in Manhattan with his wife and daughter
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Chief Strategy Officer, Mashable
Adam Ostrow is the Chief Strategy Officer at Mashable, a role in which he is responsible for defining and implementing strategic initiatives across the organization. Adam joined Mashable as its second employee and Editor in Chief in 2007, a role in which he directed day-to-day news coverage, authored more than 2,500 articles and built the editorial staff from 3 to 25 employees. During his tenure as Editor in Chief, the site’s audience grew more than tenfold. Since moving into an executive position in 2011, Adam has led the development of Mashable's video program, publisher platform, branded content offerings, international expansion, and its licensing and distribution strategy. Adam has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive, Advertising Week, Digitas NewFront and Guardian Changing Advertising Summit. He's also spoken at events for corporations including Coca Cola, Disney, Verizon, American Express, Nike, Gillette, McGraw Hill, Yahoo, PepsiCo, Hewlett Packard and BMW.
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Founder & Managing Director, InfoCommerce Group Inc.
Russell Perkins, Founder and Managing Director. Russell has over 20 years experience in all facets of the database publishing industry. Most recently, Russell was President/CEO of Dorland Healthcare Information, a venture capital-backed database information company serving the healthcare industry. Prior to that, Russell was Vice President of what is now a division of Incisive Media. Previous to that, Russell was Group President at North American Publishing Company, where he was responsible for development and launch of its of media information and graphic arts industry databases. Russell has also been a staff consultant at AT&T, and an editor at Thomas Publishing Company. Russell is also the founder Morgan-Rand, Inc. a publishing and consultancy firm serving the yellow pages and specialty directory markets. Morgan-Rand produced the Report on Directory Publishing, a monthly newsletter, and the National Directory Conference, both of which were sold to SIMBA Information, now a unit of MarketResearch.com, and re-acquired in 2003. Russell is the author of Directory Publishing: A Practical Guide, which is now in its fifth edition, and InfoCommerce: Internet Strategies for Database Publishers. "One of the most important opportunities -- and challenges -- for data content producers is to move up the value chain from being providers of standalone information to providing what we like to call "data that does stuff" -- content integrated with applications and workflow so that it becomes a fundamental and inextricable part of the customer's business activities."
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Vice President, Programmatic, BPA Worldwide
Scott Roulet joined BPA in March 2017 as Vice President, B2B Media Exchange. During his 30-year career, Scott has led digital media and business information organizations around the world. Prior to BPA, he consulted with leading media organizations including American City Business Journals and Kantar in areas of developing scalable solutions for advertising automation, audience data enhancement and advertising sales. In 2008, Scott co-founded B2B digital ad network, BBN, where he served as President until its sale in 2015. Previously, he held a number of executive positions focusing on digital expansion with companies including Cygnus Business Media, ProQuest Company and Oklahoma Publishing Company. He is a graduate of the Gaylord School of Journalism at the University of Oklahoma.
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Senior Editor, AdExchanger
Sarah is a senior editor for AdExchanger.com. She covers how publishers sell advertising and distribute their content through platforms amidst a changing media landscape. She was part of the team that won Best Media Brand for overall editorial excellence at the 2016 Neal Awards. Before AdExchanger, she held editorial positions at CRM Magazine and Film Journal International. At Wesleyan University, she majored in Anthropology and Film Studies.
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fmr Chief Content Officer , Penton
Joe Territo is former chief content officer of Penton. He was a member of the executive committee that led the digital transformation of Penton, which culminated in its recent sale to Informa. Prior to Penton, Joe played various editorial and technology product development leadership roles with Advance Digital - launching and operating local news and information websites in major U.S. markets where the Newhouse family owns newspapers. He also was a news writer and executive producer for Time Inc. New Media, including stints at Pathfinder and Time Daily. Joe started his career as a reporter for The Star-Ledger of New Jersey. He has a BA in journalism and political science from American University in Washington, and an MA in media studies from The New School in New York.
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President and CEO, Watt Global Media
Gregory A. Watt is President & Chief Executive Officer of WATT Global Media where he directs the company’s strategic vision, corporate culture initiatives, revenue growth and acquisition selection/integration. Mr. Watt is the 4th generation to lead the company which was founded in 1917 by James W. Watt his great-grandfather. Corporate offices are in Rockford, Illinois USA with employees and partners across the United States, England, China, Spain, Greece, and the Netherlands. The global audience and client base for WATT media is located in more than 190 countries. WATT brands serving the global animal agribusiness and petfood industries include Poultry International, Feed International, Pig International, Industria Avicola, WATT PoultryUSA, Egg Industry, Feed Management, Petfood Industry, Petfood Forum, Executive Guide to World Poultry Trends, WATT IPP Directory, FIAAP Conferences, the Chicken Marketing Summit, WATTAgNet.com and PetfoodIndustry.com. Partner brands include Poultry International China Edition, Pig International China, and the International Poultry Forum China.