AM&p 2018 Annual Meeting

June 25-27, 2018
Washington DC

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Official Webcast June 25-27, 2018

Aligning with Brand and Mission: A Tale of Two Publications

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Many associations are challenged with agreeing on how a publication’s identity should fit within its overall brand strategy. In this session, two associations come together to share their individual stories of redesign, with goals of re-examining content, refreshing design and, most importantly, tying their member magazines more closely to their respective associations and missions. Hear Military Officer and Workspan magazines’ journeys toward developing cohesive strategies that align with their associations’ brands. Learn valuable lessons that will help you think about how your magazine can further your association’s mission while also engaging audiences.

Ernie Achenbach, Executive Vice President, Bates Creative
Rachel Barth, Creative Director, Military Officers Association of America
Andrea Ozias, Director, Digital Media & Publishing, WorldatWork
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Aligning with Brand and Mission: A Tale of Two Publications
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Anatomy of a Great e-Newsletter
Robert Flynn, CEO, Aggregage, Inc.
Mark Newman, Editor, Endocrine Society

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Keynote: Using Content to Attract, Serve, and Retain Multi-Generational Members
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EXCEL Awards Gala
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An Interview with Sage Publishing
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The Strategy of Frequency in Publications and Communications
After attending this session, participants will:
•Understand best practices for communication frequency for various types of communications incl...
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Strategy of Internal Communications: Bridging Gaps, Breaking Down Silos
Association acquires publishing company. Four years later, alignment and information sharing are starting to pay dividends. Jim Chrzan shares his asso... 2,815 views | 6 years ago
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Personalization in Publishing: What are the Possibilities?
We have come to expect personalization in many aspects of our lives — from our food, entertainment, information, and learning. These days, one-size-fi... 2,698 views | 6 years ago
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Luncheon Closing Keynote
When associations do content creation the right way, it’s a well-oiled machine full of pertinent research, noteworthy results, and relevant reports. B... 2,661 views | 6 years ago
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Using Your Media Products to Attract Next-Generation Members
From reinventing a connective brand system, to rethinking your site, to reimagining your collateral, this session explores communication and strategie... 2,808 views | 6 years ago
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AM&P 2018 Annual Meeting

Official Webcast June 25-27, 2018

Association Media & Publishing's Annual Meeting is the only comprehensive event serving association, nonprofit, and alumni publishing and communications professionals. The Annual Meeting, coupled with our prestigious 38th Annual EXCEL Awards Gala, attracts several hundred leaders from premiere organizations across the country. At the AM&P Annual Meeting, the brightest and most influential association professionals and thought leaders share insights on the latest publishing, communications, and marketing trends and best practices, while networking and establishing invaluable, career-building connections with association colleagues and exhibitors.  

The National Housing Center is located at 1201 15 th Street NW Washington, DC 20005. The venue can easily be accessed by the Metro to Farragut North or McPherson Square. The hotel room block will be announced shortly. 

Annual Meeting Committee

  • Darren Buford, Director of Communication Services,  Associated Bodywork & Massage Professionals
  • Emily Fullerton, Account Executive, Sheridan
  • Marvin Gelhausen, Managing Editor, AACE International
  • Larry Hoffer, President and CEO, Woodworking Machinery Industry Association
  • Henry Howard, Deputy Director, Media & Communications, The American Legion
  • Doug Keller, Territory Sales Manager, NE Region, Roosevelt Paper Company
  • Kim Kett, VP, National Accounts, GTxcel
  • Mark Newman, Editor, The Endocrine Society
  • Christopher Okenka, Assistant Director, Brand + Creative, Turnaround Management Association
  • Fern Oram, Marketing & Communications, Construction Financial Management Association
  • Diane Rusignola, Deputy Editor, NACS, The Association for Convenience & Fuel Retailing
  • Jen Smith, VP Creative Strategy, Network Media Partners
  • Amy Toner, Vice President, Publishing and Digital Content, NATSO Inc
  • Kaylen Tucker, Director of Publications and Public Relation,s National Association of Elementary School Principals
  • Louanne Welgoss, Owne,r LTD Creative
  • Rita Zimmerman, Communications Coordinator, American Inns of Court