AM&p 2018 Annual Meeting

June 25-27, 2018
Washington DC


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Official Webcast June 25-27, 2018

Aligning with Brand and Mission: A Tale of Two Publications

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6/28/2018
Many associations are challenged with agreeing on how a publication’s identity should fit within its overall brand strategy. In this session, two associations come together to share their individual stories of redesign, with goals of re-examining content, refreshing design and, most importantly, tying their member magazines more closely to their respective associations and missions. Hear Military Officer and Workspan magazines’ journeys toward developing cohesive strategies that align with their associations’ brands. Learn valuable lessons that will help you think about how your magazine can further your association’s mission while also engaging audiences.

Panelists:
Ernie Achenbach, Executive Vice President, Bates Creative
Rachel Barth, Creative Director, Military Officers Association of America
Andrea Ozias, Director, Digital Media & Publishing, WorldatWork
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Aligning with Brand and Mission: A Tale of Two Publications
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Many associations are challenged with agreeing on how a publication’s identity should fit within its overall brand strategy. In this session, two ... 2,705 views | 6 years ago
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Anatomy of a Great e-Newsletter
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Panelists:
Robert Flynn, CEO, Aggregage, Inc.
Mark Newman, Editor, Endocrine Society

One of the issues facing all of us a...
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Keynote: Using Content to Attract, Serve, and Retain Multi-Generational Members
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Multi-Generational challenges are impacting organizations in a way that has never been felt. Increasing our Multi-Generational Intelligence ™ will hel... 3,125 views | 6 years ago
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EXCEL Awards Gala
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Association Media & Publishing honors the year’s best publications, communications, writing, design, marketing campaigns, podcasts, blogs, and more. I... 2,838 views | 6 years ago
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An Interview with Sage Publishing
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Nicole Louderback, Director of Commercial Sale's stops by the TV Worldwide booth for a quick interview about the company and her upcoming breakout ses... 2,958 views | 6 years ago
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The Strategy of Frequency in Publications and Communications
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After attending this session, participants will:
•Understand best practices for communication frequency for various types of communications incl...
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Strategy of Internal Communications: Bridging Gaps, Breaking Down Silos
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Association acquires publishing company. Four years later, alignment and information sharing are starting to pay dividends. Jim Chrzan shares his asso... 3,036 views | 6 years ago
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Personalization in Publishing: What are the Possibilities?
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We have come to expect personalization in many aspects of our lives — from our food, entertainment, information, and learning. These days, one-size-fi... 2,918 views | 6 years ago
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Luncheon Closing Keynote
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When associations do content creation the right way, it’s a well-oiled machine full of pertinent research, noteworthy results, and relevant reports. B... 2,878 views | 6 years ago
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Using Your Media Products to Attract Next-Generation Members
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From reinventing a connective brand system, to rethinking your site, to reimagining your collateral, this session explores communication and strategie... 3,040 views | 6 years ago
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AM&P 2018 Annual Meeting

Official Webcast June 25-27, 2018


Association Media & Publishing's Annual Meeting is the only comprehensive event serving association, nonprofit, and alumni publishing and communications professionals. The Annual Meeting, coupled with our prestigious 38th Annual EXCEL Awards Gala, attracts several hundred leaders from premiere organizations across the country. At the AM&P Annual Meeting, the brightest and most influential association professionals and thought leaders share insights on the latest publishing, communications, and marketing trends and best practices, while networking and establishing invaluable, career-building connections with association colleagues and exhibitors.  

The National Housing Center is located at 1201 15 th Street NW Washington, DC 20005. The venue can easily be accessed by the Metro to Farragut North or McPherson Square. The hotel room block will be announced shortly. 

Annual Meeting Committee

  • Darren Buford, Director of Communication Services,  Associated Bodywork & Massage Professionals
  • Emily Fullerton, Account Executive, Sheridan
  • Marvin Gelhausen, Managing Editor, AACE International
  • Larry Hoffer, President and CEO, Woodworking Machinery Industry Association
  • Henry Howard, Deputy Director, Media & Communications, The American Legion
  • Doug Keller, Territory Sales Manager, NE Region, Roosevelt Paper Company
  • Kim Kett, VP, National Accounts, GTxcel
  • Mark Newman, Editor, The Endocrine Society
  • Christopher Okenka, Assistant Director, Brand + Creative, Turnaround Management Association
  • Fern Oram, Marketing & Communications, Construction Financial Management Association
  • Diane Rusignola, Deputy Editor, NACS, The Association for Convenience & Fuel Retailing
  • Jen Smith, VP Creative Strategy, Network Media Partners
  • Amy Toner, Vice President, Publishing and Digital Content, NATSO Inc
  • Kaylen Tucker, Director of Publications and Public Relation,s National Association of Elementary School Principals
  • Louanne Welgoss, Owne,r LTD Creative
  • Rita Zimmerman, Communications Coordinator, American Inns of Court

 


 


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