How User Experience Informs Revenue Opportunities: Lessons From a Paid Content Launch
Our products today are in constant evolution. The ability to do built-in testing and analytics-driven analysis of every step of the user journey can determine long-term success. Hear how Farm Journal’s Pro Farmer is developing a new paid content service by drawing lessons from customer behavior and deep data to pilot its way forward.
Grey Montgomery, President and CEO, Farm Journal's Pro Farmer
Trevor Kaufman, CEO, Piano