Breakout: Crafting Killer Content that Gets Shared
Ever wonder why one tweet or Facebook post takes off and another doesn’t? Social media’s “secret sauce” isn’t just luck; it’s also having an audience-centric strategy to put you in the right place at the right time. Learn how to identify your audiences, target trending topics and pair the two to maximize engagement! This session will cover:
Formulas of successful posts, including cross-platform writing tips
Identifying digital audiences and modeling personas
Tools you can use to create multimedia and find trends
Implementing benchmarking and content calendars for long-term success
Presenter:
Bethany Chambers, Director of Audience Engagement, North Coast Media