Drive Revenue by Using Free Analytic Tools to Understand Your Customer's Web Behavior
John Roney, President, Advanced Search & Business Analytics
Use events flow reports to visualize the order in which users trigger events on your site. The events flow can help you discover what content keeps users engaged with your site, and see the paths users take from one event to the next.
Proactively manage the subscriber base by mapping usage analytic data onto subscription levels:
Quickly determine which accounts are under-utilizing the service and manage the renewal risk while there is still time to provide value
Drive new revenue by offering “up sell” to active users and “cross-sell” to very active users
Promote advertising opportunities to advertisers based on usage metrics in targeted areas and competitors usage within similar company profile. Competitive pressure drives revenue.