Case Study: What American Chemical Society Learned About Launching a Content Lab
As publishers build out their marketing services business, many are naming their competencies with “cool” agency-like names, such as Lab, Workshop, Studio, etc. This session goes beyond the window dressing to offer an insider look at what’s really required to create a cutting-edge marketing services business, including the required resources, infrastructure and investment, as well as the reality of customer expectations.
Jim Elliott, President, James G. Elliott Co., Inc.
Stephanie Holland, Director, Global Advertising Sales & C&EN Marketing, American Chemical Society