Business Information & Media Summit (BIMS)
Official Webcast

November 13-15, 2017
Marriott Resort
Fort Lauderdale Harbor Beach


Click Here for more information about BIMS

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Breakout: The Business Case for Sales Automation

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11/15/2017
Challenge: Is selling to highly specific prospects of interest to your advertisers? Is being the source for prospective buyers not just on your sites but across an entire vertical of interest to you and your sales team? Do you have the scale necessary to qualify with technology partners?

Solution: When combined, publisher consortiums establish collective reach, which creates significant opportunity to engage highly targeted audiences. By utilizing programmatic technology, yield management and 3rd party verified audience, a B2B publisher consortium can now efficiently maximize revenue while giving marketers the trust, transparency and accountability they require for their ad spend.

This session will clear up some of the common misconceptions about programmatic. Put aside fears of CPMs plummeting or the idea that programmatic is just for remnant inventory long enough to hear why programmatic can play a profitable role in your sales arsenal.

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Business Information & Media Summit (BIMS)
 
November 13-15, 2017
Marriott Resort
Fort Lauderdale Harbor Beach

CLICK HERE TO VIEW THE 2016 BIMS WEBCAST

BIMS celebrates four years of business excellence in November.

Join your business information colleagues to collaborate and engage in a dynamic conversation about the emerging best practices that make information companies so essential to the markets they serve.

Marketing. Data. Engagement. Strategy. Digital Sales. You’ll learn from peer experts how they are seizing new opportunities and creating solutions to the pressing business challenges facing leaders today.

BIMS is designed to be interactive with workshops, roundtables and white board ideations. Led by prestigious leaders, our breakout sessions pinpoint the pain points companies of all sizes share. Share your challenges and solutions in workshop settings that are inclusive and engaging.

BIMS will address the shared issues facing the information industry today:

  • How to remain competitive when you’re running a legacy business.
  • How to eclipse the competition when you’re a startup.
  • How to run a sustainable business, maintain an enduring brand, and stay relevant.
  • How to deliver what your customers want, when and where they want it.
  • How to balance high tech and high touch.
  • How to organize your enterprise holistically, integrating systems solutions that involve your entire team.
  • How to ensure your millennials a seat at your table.

BIMS takes you on a journey to explore every facet of creating a dynamic and vital business, respecting the past and building a sustainable future. From marketing strategies that are playbooks for profit, building data products, providing services that manage complexity, creating engagement that delivers a positive customer experience and producing events, BIMS fosters an interactive exchange of ideas, best practices and connections.


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Breakout: The Business Case for Sales Automation
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