Breakout: How to Optimize Your CRM to Drive Customized Campaigns that Excel
There are many practical ways to drive sales with data and CRM systems, but most of us struggle to unlock this potential. The gap between technology and good old-fashioned sales can be fraught with resistance and stubbornly difficult to bridge. This session gives real-life examples of how data was used to increase user engagement, facilitate sales reps, and raise renewal rates. Come learn about the pitfalls you need to avoid, how to get started, and how to measure success.
Daniel Fink, Managing Director, Money-Media, a Financial Times company