Keynote: Why the smart money is on membership: How Melcrum transformed its business model through customer value creation
Kelly Parsons and Victoria Mellor will share their story of how they transformed Melcrum, once a newsletter publisher, into a high value membership-based advisory and training business. They will share how their laser sharp focus on customer value accelerated the growth of enterprise memberships in Europe and in the US, ramping up the company's value until its eventual sale to CEB (now Gartner) in 2015.
They will also share insights into where B2B membership models are heading and why they believe that's where the smart money will go.
Victoria Mellor, CEO and Co-Founder, Novatum Group
Kelly Parsons, CEO, OpsCat