SIPA 2018

June 5-7, 2018
The Capital Hilton
Washington DC


Click Here for more information about SIPA

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Official Webcast June 5-7, 2018

Lead Pipes: How old metal can achieve better results for 21st Century marketers

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6/7/2018
Marketers have more tools and resources at their fingertips than ever before. Venture capital firms have plowed hundreds of millions of dollars into new technologies that can help marketers target millions of prospects with the right message, in the right place, at the right time. Content marketing tools and tactics have accelerated the velocity of content creation, distribution, and consumption. And new algorithms are gathering purchase intent data by the zettabyte to fuel these new particle marketing factories. But with all of this investment in new tools and techniques, why are marketers frustrated that the pipelines are not moving faster? Find out how Wellesley Information Services (WIS) combines time-tested integrated marketing approaches with the latest content and marketing automation technologies to measure engagement cycles and deliver sustained ROI along the buyer’s journey. This is a unique opportunity to go under the hood of an Enterprise Technology event and marketing serv
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SIPA 2018

Official Webcast June 5-7, 2018


SIPA's Annual Conference is produced by the Specialized Information Publishers Association (SIPA), which helps members increase profitability through a culture of learning and information exchange among peers.

The 2018 conference will bring together the largest gathering of specialized information providers, publishers, and industry experts for 25 hours of unparalleled networking, knowledge sharing and advice swapping.

This year’s agenda features two keynotes, 30 breakout sessions, multiple workshops, birds-of-a-feather roundtables, dutch treat dinners, networking receptions and ample opportunities to connect with publishers, content providers, industry experts, thought leaders and service providers.

SIPA Annual gives you the opportunity to immerse yourself and your teams in a uniquely educational and inspirational environment complete with strategic panel discussions as well as practical, how-to operational sessions.

Discover leading strategies and best practices that will help you grow your business based on practical and proven methods from industry experts. Explore the agenda for inspirational, innovative and informational learning opportunities and choose from more than 30 sessions across a variety of topics.

Make sure to leverage the incredible networking opportunities at our hallmark event throughout the course of the conference.

Add to your conference experience by signing up for the in-depth pre-conference workshops on Tuesday, the Dine Around dinners on Tuesday and Wednesday, and the birds-of-a-feather roundtables and Dutch treat lunch on Thursday.

Who Should Attend?
B2B, B2C, small, medium and large organizations are encouraged to send representation and learn from the best in the industry at SIPA Annual 2018.

Whether you are an owner, CEO, COO, CMO, VP, entrepreneur, director, manager, specialist, coordinator, editor or researcher, this conference has wide-range appeal for all levels of responsibility in critical areas that impact your bottom line.

Whether you are a founder, owner, CEO, COO, CMO, VP, director, manager, specialist, coordinator, editor or researcher, this conference has wide-range appeal for all levels of responsibility in critical areas, including:

  • Owner/Operator
  • Operations
  • Conferences and Webinars
  • Training Programs
  • Marketing
  • Sales
  • Content/Editorial
  • Technologies

Since this conference is programmed by a planning committee of your industry peers, the agenda reflects the current and trending topics on everyone’s minds, agendas and to-conquer lists.