Keynote: Going Global: How to Break Into New Markets
The demand for business content in foreign markets is a huge opportunity. So are the challenges of breaking into new foreign markets. Alice Ting, VP of brand development, licensing and syndication with The New York Times, will share hard-earned lessons on how NYT has done it, from the opportunities (in both types of content and types of markets), to striking up the right partnerships while preserving what you own, and the business and cultural differences you need to navigate, particularly in Asia.
Alice Ting, VP of Brand Development, Licensing & Syndication, The New York Times