Getting Readers to Pay in the Mobile Economy
Mobile devices will soon be THE primary way that digital content is consumed. The opportunity for content creators is huge—but cracking the code presents a huge challenge. Readers haven’t embraced paying for apps or digital subscriptions, and the millennial generation that makes up much of our target base brings with it an expectation (if not demand) that content should be free. When does the rise of mobile become a real threat and what do we do about it? How will the customer base, pricing and corporate deal structure change as a result?
Jeffrey Litvack, Group President, Intelligence and Chief Digital Officer, ALM Media
Josh Rucci, General Manager & Global Head, Bloomberg Content Service, Bloomberg Media Group