SIPA 2017

June 5-7, 2017
Marriot Metro Center
Washington DC


Click Here for more information about SIPA

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Official Webcast June 5-7, 2017

Welcome and Opening Remarks

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6/6/2017
Chair:
Tom Gale, President, Gale Media
Host:
Nancy Brand, Managing Director, Specialized Information Publishers Association (SIPA)
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Plenary - Wrap-up Session with the Conference Committee
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139 views | 4 months ago
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Breakout Session - Inspiring Trust
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Come to share and hear about how to inspire trust in your staff and build a workplace based on this elusive trait. Using a unique approach to classro... 193 views | 4 months ago
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Breakout Session - Industry Partner Outlook Panel
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A panel of SIPA vendors serving multiple media sectors share perspectives on what they see, big-picture trends and what to watch for –fast-moving comp... 125 views | 4 months ago
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Breakout Session - Monetizing Archived Content and Leveraging Your Data
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Older content gets archived, and often forgotten about. It doesn’t need to be this way (and shouldn’t!). Learn what others are doing to breathe new li... 290 views | 4 months ago
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Breakout Session - Editorial-Driven Events: Where Audience Reach and Engagement Meets Business Floor Profit and Gain
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Join us for this fast-paced, interactive session where we learn together the challenges and successes of journalist-based event programming. In real t... 237 views | 4 months ago
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Plenary - Keynote Address: Using Data to Drive Your Content and Marketing Strategy
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Data is a buzzword, but it is also your most valuable asset. Publishers sometimes mistakenly limit data to measure and evaluate other assets, rather t... 314 views | 4 months ago
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Breakout Session - Boosting Productivity for Maximizing Sales
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This is one of Ryan's most popular workshops! From creating call zones, to time saving email templates, to better using your CRM tools, learn expert t... 128 views | 4 months ago
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Plenary - SIPA Hall of Fame Induction, SIPAwards Ceremony and State-of-the-Industry Luncheon
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260 views | 4 months ago
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Breakout Session - Developing a Sales Call Process that Closes Business
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So you booked a prospective client/buyer meeting, now what? Ryan will share his brand new six step sales call process that's focused on closing busine... 178 views | 4 months ago
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Plenary - Opening Keynote Address: The Unexpected Path to Profits
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Hear from two industry powerhouses about their incredible journey of entrepreneurship, including how they responded to market forces morphing their bu... 264 views | 4 months ago
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Plenary - Welcome and Opening Remarks
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Chair:
Tom Gale, President, Gale Media
Host:
Nancy Brand, Managing Director, Specialized Information Publishers Association (SIP...
695 views | 4 months ago
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Digital Marketing Boot Camp - Marketing Automation the Right Way
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Marketing Automation offers great promise - increased efficiency, greater customer and prospect engagement, and improved marketing results. However, t... 155 views | 4 months ago
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Digital Marketing Boot Camp - Best Practices in Email Marketing - Six Ways to Cut Through the Clutter
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Email doesn’t get the same buzz as social media and content marketing, but it remains the #1 revenue driver for many successful organizations. Take aw... 141 views | 4 months ago
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Digital Marketing Boot Camp - Account Based Marketing Primer
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Learn how Account Based Marketing (ABM) can help you deliver personalized communication to multiple individuals at a prospect organization and increas... 148 views | 4 months ago
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Digital Marketing Boot Camp - Power Panel: Marketing's New Mission
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Marketers are increasingly expected to serve as technologists, branding experts and social media gurus. Learn from a panel of marketing all-stars how ... 199 views | 4 months ago

SIPA 2017

Official Webcast June 5-7, 2017


SIPA's Annual Conference: Growth Now is produced by the Specialized Information Publishers Association (SIPA), which helps members increase profitability through a culture of learning and information exchange among peers.

The 2017 conference will bring together the largest gathering of specialized information providers, publishers, and industry experts for 25 hours of unparalleled networking, knowledge sharing and advice swapping.

This year’s agenda features two keynotes, 30 breakout sessions, multiple workshops, birds-of-a-feather roundtables, dutch treat dinners, networking receptions and ample opportunities to connect with publishers, content providers, industry experts, thought leaders and service providers.

SIPA Annual gives you the opportunity to immerse yourself and your teams in a uniquely educational and inspirational environment complete with strategic panel discussions as well as practical, how-to operational sessions.

Who Should Attend?
B2B, B2C, small, medium and large organizations are encouraged to send representation and learn from the best in the industry at SIPA Annual 2017.

Whether you are an owner, CEO, COO, CMO, VP, entrepreneur, director, manager, specialist, coordinator, editor or researcher, this conference has wide-range appeal for all levels of responsibility in critical areas that impact your bottom line.

Whether you are a founder, owner, CEO, COO, CMO, VP, director, manager, specialist, coordinator, editor or researcher, this conference has wide-range appeal for all levels of responsibility in critical areas, including:

  • Owner/Operator
  • Operations
  • Conferences and Webinars
  • Training Programs
  • Marketing
  • Sales
  • Content/Editorial
  • Technologies

Since this conference is programmed by a planning committee of your industry peers, the agenda reflects the current and trending topics on everyone’s minds, agendas and to-conquer lists.


 




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