Kevin Novak, CEO, 2040 Digital
Are you swimming in data and analytics and don’t know how to use what you have? Are you taking the driver’s seat to incorporate data and analytics into your editorial and content development teams? Get a handle on the relevant data and analytics you need to make informed decisions, increase your reach and audience and meet your editorial, content development and revenue goals. Kevin Novak from 2040 Digital will bring reason out of chaos and demonstrate effective tools/approaches and the right data and analytics to collect, measure and know in a content-driven organization. Kevin will provide real world examples to demonstrate what others are doing, how they are navigating and using data and analytics, and the challenges and successes they have experienced.