Luncheon Closing Keynote
When associations do content creation the right way, it’s a well-oiled machine full of pertinent research, noteworthy results, and relevant reports. But how can you create more deeply engaging, actionable content for your members? Cheryl Durst is a key driver of content for her organization, working to infuse a strong sense of culture and create resources that get to the heart of the major issues facing IIDA members. In this keynote address, she will share insights and best practices that will empower communications teams to tap executives whose knowledge and leadership can provide an added layer of depth and impact to any piece of content.
Cheryl Durst, Executive Vice President and CEO, The International Interior Design Association