Using Your Media Products to Attract Next-Generation Members
From reinventing a connective brand system, to rethinking your site, to reimagining your collateral, this session explores communication and strategies to continue to engage with your audience in a relevant, engaging and ever compelling ways. Attracting new audiences is always a big challenge for every organization and you can’t do it without personality and purpose. Use design, use functionality and use your brand to continually engage and build new ways of exploring the relationship to todays and tomorrow’s audiences.
Falahyar Fatmi, Chief Information Officer, Air Force Association (AFA)
Afshin Mohamadi, Partner, Quadrant Strategies
Leef Smith Barnes, Chief Marketing Officer, Association of University Technology Managers (AUTM)
Mark DeVito, President, Bates Creative